04 · SIGNAL PATH

ROAS you can actually trust.

First-party tracking on your own domain captures every click and event, forwards them to Meta via CAPI, and ties Shopify orders back to the ad that earned them.

• ▸Per-brand custom tracking domains: first-party by construction
• ▸Click and event capture that ad blockers don't shred
• ▸CAPI forwarding keeps Meta's optimisation fed
• ▸Shopify orders close the loop into real ROAS per creative